Graduate Program
Nutrition and Dietetics
Degree Name
Master of Science (MS)
Semester of Degree Completion
2012
Thesis Director
Karla Kennedy-Hagan
Thesis Committee Member
Carla Honselman
Thesis Committee Member
Jim Painter
Abstract
The purpose of this study was to determine if patrons purchase fewer calories when calorie information was posted on fast food menus. Researchers also sought to explore how the factors of price, taste, and caloric content influenced purchase decisions. Additionally, to determine if certain groups utilize calorie labels more than others, researchers explored demographic factors like gender, age, and education level and other factors like frequency of fast food consumption and knowledge of daily caloric intake.
Recommended Citation
Waters, Ashley R., "Does menu labeling effect [sic] consumer choices?" (2012). Masters Theses. 972.
https://thekeep.eiu.edu/theses/972
