"A plaguing militainment: Ideology, metaphor, and interpellation in THQ" by Brendan G.A. Hughes

Graduate Program

Communication Studies

Degree Name

Master of Arts (MA)

Semester of Degree Completion

2012

Thesis Director

Marita Gronnvall

Thesis Committee Member

Richard G. Jones, Jr.

Thesis Committee Member

A. J. Walsh

Abstract

Roger Stahl's book Militainment, Inc. has set the standard for studying the convergence of military culture and popular entertainment-otherwise known as militainment. This concept is easily discernible for rhetorical critics studying discursive texts in the late twentieth century, particularly after the start of the war on terror. This project examines a militainment text, the first-person shooter videogame Homefront. Produced by design company THQ and developed by Kaos studios, this game foreshadows the future of the United States should Kim Jong-Il's son succeed in unifying the divided peninsula and the American superpower crumble. After reviewing relevant literature and outlining three important questions, the analysis explores avenues of the text in two chapters using multiple rhetorical theories and related concepts: Louis Althusser's interpellation, Kenneth Burke's identification, Edwin Black's second persona, and the rhetorical construction of an evil enemy through the metaphor-lens of plague. After the analysis, six implications of the project are discussed with emphasis on what Homefront, and discourses like it, foreshadow for American political discourse. This project concludes by offering potential avenues for future rhetorical scholarship, and prospective interventions that are necessary by citizen, scholars, and activists to circumvent the continuing proliferation and production of non-critical videogame texts.

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