Graduate Program

Kinesiology and Sports Studies

Degree Name

Master of Science (MS)

Semester of Degree Completion

Summer 2020

Thesis Director

Kristin E. Brown

Thesis Committee Member

Jon A. Oliver

Thesis Committee Member

Ashley N. Gard

Abstract

The purpose of this study was to examine the importance of various factors as they related to attendance at Northwoods League baseball games. This league was an ideal fit for the study as little research has been conducted on this level of baseball. A survey was sent out via the Facebook page of the Lakeshore Chinooks to gather responses from fans on what factors encouraged attendance. Fans were asked to then rate how important each factor was on a five-point sliding scale. The research revealed that situational factors such as convenience, day and time, and weather of the game were the most influential in fans’ decisions to come to games while factors related to marketing were the least important in their decisions.

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