Graduate Program
Family and Consumer Studies
Degree Name
Master of Science (MS)
Semester of Degree Completion
2009
Thesis Director
Melanie Burns
Thesis Committee Member
Kathleen O'Rourke
Thesis Committee Member
Lisa Taylor
Abstract
The purpose was to determine nutritional quality of foods and marketing techniques and messages used in food ads during children's television programming. Programming was taped on 4 networks (PBS, Disney, Nickelodeon and Cartoon Network) from 8 a.m. to 5 p.m. for l day each, from July 8 to July 11, 2008.
One third of ads shown in 36 hours of programming were for food. Eighty-four percent of food ads promoted foods that were high in fat, saturated fat, added sugar and sodium or low in vitamins, minerals, fruits, vegetables and fiber. Animation was used in 44% and taste in 58% of food advertisements. The results can be used by nutritionists to advocate for responsible marketing food marketing to children.
Recommended Citation
Hurt, Jillian, "A Content Analysis Of Food Advertisements During Children'S Tv Programming" (2009). Masters Theses. 411.
https://thekeep.eiu.edu/theses/411
