Degree Name

Master of Arts (MA)

Semester of Degree Completion

2000

Thesis Director

Douglas Bock

Abstract

Community relations programs have become extremely popular within organizations over the past several years. This manuscript will take a closer look at how these community relations programs influence the decision's individuals make when determining which organizations they want to support. Through a case study analysis Wal-Mart's affiliation with the Children's Miracle Network was analyzed in order to determine why organizations do community relations programs and the effect they have on an individual's choice in which organizations they support. The study consisted of a systematic random sample of 342 Charleston/Mattoon and surrounding area residents. The results indicated individuals are looking for an all encompassing organization, one that has reasonable prices, but also takes the additional step and supports the community in which they operate. In addition, it was determined that community relations programs can be extremely beneficial to an organization if the public is aware of the program.

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