"Student-Athletes and Their Willingness to Contribute Financially in th" by Joseph Richard Ethington

Graduate Program

College Student Affairs

Degree Name

Master of Science (MS)

Semester of Degree Completion

2011

Thesis Director

James Wallace

Thesis Committee Member

Lou Hencken

Thesis Committee Member

Dan Nadler

Abstract

The present study examines the perceptions of student-athletes at a mid-sized Midwest public university. The study relates the athletic, academic, and social experiences of student-athletes to their willingness to make financial contributions to the department of Athletics in the future. By knowing the degree of association to an athletic-department and/or sport team, predictors can be established to determine potential donors and their preferred recipient of support. In order to study these predictors, student-athletes were administered a survey and asked to participate in oneon- one interviews. Survey protocols were administered via a web-based survey instrument which received a response rate of 20%. Seven interviews were also conducted, representing nine different sports, in order to obtain more descriptive information regarding student-athlete experiences and perceived giving behavior.

Results showed that, on average, student-athletes considered financially contributing based on their overall collegiate experiences. According to the studentathlete sampled, a positive experience is directly related to the student-athletes' relationships with coaches and peers. The findings suggest that these positive experiences are directly relates to a heightened perception of financially contributing in the future.

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