Graduate Program
Communication Studies
Degree Name
Master of Arts (MA)
Semester of Degree Completion
2013
Thesis Director
Brian C. Sowa
Thesis Committee Member
Melanie Mills
Thesis Committee Member
Matthew J. Gill
Abstract
This is a creative thesis that examines the benefits of using an integrated public relations and marketing campaign for the novel, Single Girl Summer. The campaign was created during the fall semester of 2012, after determining that the novel lacked a clear and concise brand identity. This document outlines important factors that happened during the campaign including; literature research, plan of implementation, promotional work, and more. Finally, this paper discusses the implications of the campaign and results, examining the effectiveness of the integrated public relations and marketing campaign for Single Girl Summer.
Recommended Citation
Lyles-Cowan, Rashida, ""Single Girl Summer" Enterprise: Building a Successful Brand Using Social Media as a Branding Tool" (2013). Masters Theses. 1099.
https://thekeep.eiu.edu/theses/1099
