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Students today possess the impression that all members of the 1960s-70s counterculture generation, or hippies, were long-haired radicals who engaged in deviant behavior. This is attributable to the way media has portrayed youth from this era. Contemporary youth have appropriated the counterculture style without understanding the movement. Businesses transformed the hippies into symbolic commodities, thus reducing their historical significance. This paper describes the implications of this shift and how educators should go beyond the emblematic symbols to teach the counterculture movement in a meaningful way.