Document Type



This article describes one strategy for demonstrating the value of sociological concepts to business students by adopting a transversal approach to a business game at a French-American business school. This strategy proved effective in allowing a social science professor to demonstrate the practical implications of two concepts – gender and race – to undergraduate students while simultaneously allowing an international management professor to demonstrate how cross-cultural teams should be managed in order to work effectively. This article firstly explains the Ecotonas business game; secondly, it explains the crucial debriefing process for the business game and demonstrates how sociological concepts can be highlighted in an international management simulation; thirdly, it argues that business games are an effective pedagogical tool for teaching social science concepts; fourthly and finally, in concluding the article it is suggested that using games in core courses in a business school to demonstrate social science concepts is an effective way of demonstrating the utility of those concepts in future business careers.