Degree Name

Master of Arts (MA)

Semester of Degree Completion


Thesis Director

Frank E. Hustmyer, Jr.


Measurement of GSR, heart rate, and respiration rate were taken on twenty-four male S's during presentation of four colors (red, yellow, green, blue). Four sequences of color presentations were used based on a 4 by 4 latin square with six subjects receiving each presentation. Significant color effects (p < .05) were found when GSR was used as the measure of activation. The most arousing color was red, followed by green, yellow, and blue, with significant differences in arousal value found between colors. Significant trial effects, disregarding colors, were found in respiration rate. No significant effects on heart rate were found as a function of trials or color. The arousal values of the colors do not support either a linear or U-shaped function of wave length.