Degree Name

Master of Science (MS)

Semester of Degree Completion


Thesis Director

Ping Liu


This research addressed the basic needs for an effective customer feedback information system and the database technology to develop the system. It discussed the system concept and configuration of a typical customer feedback information system, database management technology, programming flow charts, program functions and capabilities. A proposed customer feedback information system consists of customer data inputs, database management system and outputs to various departments in an organization. With a user-friendly interface, database management system serves as an information management tool. It can process the feedback from customers and use the information in decision making. Thus, customer feedback can be promptly and effectively used to make corrective actions by manufacturing and service departments. The idea of continuous improvement can be effectively carried out to meet and exceed customers' satisfactions and expectations.