Graduate Program

Communication Studies

Degree Name

Master of Arts (MA)

Semester of Degree Completion

2013

Thesis Director

Melanie Mills

Thesis Committee Member

Brian C. Sowa

Thesis Committee Member

Mark G. Borzi

Abstract

This creative thesis discusses a strategic communication campaign that will help build effective relationships with the use of several communication strategies and marketing plans. I used our department's move to a new location as an opportunity to initiate dialogue to solve communication problems that are currently an issue. A brochure was developed as a tool that can be later used for reference. The project was successful and did bridge the communication gaps. Based on the success of the project, we will continue to use the literature and make visits to our internal and external customers.

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