Abstract
It is often difficult to create thought-provoking projects that allow students the ability to apply their knowledge in a real-world setting. This is particularly challenging in a graduate level Management of Information Technology course that covers a vast array of topics throughout. In an effort to expand student knowledge of web analytics and to encourage professional development, a web analytics course project is assigned. The project presented within offers a proposed experiential learning opportunity for students enrolled in this (or similar) course. Project learning objectives and specifications are presented. Teaching Notes are also provided.
Recommended Citation
Guidry Hollier, Brandi N.
(2015)
"A Graduate Management of Information Systems Technology Course Project: Web Analytics,"
Journal of the North American Management Society: Vol. 9:
No.
1, Article 5.
Available at:
https://thekeep.eiu.edu/jnams/vol9/iss1/5