Abstract
Multiple drivers are assumed to motivate and factor into decisions to have medical procedures done in another country, regardless of incentive to save money. Content analysis of 114 respondents revealed 13 themes: those actively considering medical tourism, the perceived benefits, nature of procedures, follow-up care, quality of care, cost, safety, insurance, facilities, family support, language barriers, U.S. government policy crisis, and a final category of those who would never consider medical tourism under any circumstances. Implications for HR management of employee health plans and marketing in the hospitality industry are discussed.
Recommended Citation
Davis, Elaine; Yu, Alvin; and Kurtz, Janell
(2013)
"'Not For Ten Million Dollars!’ A Content Analysis of Medical Tourism Decisions,"
Journal of the North American Management Society: Vol. 7:
No.
1, Article 7.
Available at:
https://thekeep.eiu.edu/jnams/vol7/iss1/7