This paper examined the factors—organizational capabilities, environmental uncertainties, and generic strategies—that potentially contribute to an organization’s crisis readiness. A survey of 277 retail professionals indicated that those companies that display a high level of crisis readiness follow a differentiation generic strategy and had higher levels of supply chain capabilities. Companies that pursued a cost leadership generic strategy displayed lower levels of crisis readiness. Implications for researchers and managers are offered.
Crandall, William; Parnell, John A.; and Nathan, Maria
"The Impact of Organizational Capabilities, Environmental Uncertainties, and Generic Strategies on Crisis Readiness: An Empirical Examination of Retail Professionals,"
Journal of the North American Management Society: Vol. 6:
2, Article 3.
Available at: https://thekeep.eiu.edu/jnams/vol6/iss2/3