Doing business in China can be very complex and costly. However, businesses can reduce their risk by being patient, and improving their cultural literacy and the quality of their due diligence. Understanding China’s culture and its ethical and legal system is a necessity for those businesses considering establishing operations in China. Partner selection has received very little attention even though it is one of the major causes of alliance failure. This paper focuses on the importance of these issues and explains why businesses should exercise due care when deciding to invest directly in China.
"Cultural Literacy and Sound Due Diligence: Two Imperatives for Business Success in China,"
Journal of the North American Management Society: Vol. 3:
1, Article 4.
Available at: https://thekeep.eiu.edu/jnams/vol3/iss1/4