Abstract
Business is a vital part of American society, and the decisions made by businesses affect more than just the economy. Conscious Capitalism (CC) recognizes this important role, and it challenges businesses to operate in a responsible manner. CC recognizes the need to make a profit in order to succeed in a competitive market, and seeks to encourage profit by following four tenets of conscious business—conscious leadership, conscious culture, stakeholder orientation, and higher purpose— so that businesses attract customers and will experience increased profits over time. This study found that, while the gross profit margins of companies who practice CC were similar to those of their non-conscious counterparts on a year-to-year basis, CC companies did experience a greater increase in their gross profit margins over time.
Recommended Citation
Newsom, Alyssa; Ramkissoon, Arlene; Ruml, Douglas; and Lukco, Edward
(2024)
"A Quantitative Analysis of Conscious Capitalism Effects on Gross Profit Margin Over Time,"
Journal of the North American Management Society: Vol. 13:
No.
1, Article 4.
Available at:
https://thekeep.eiu.edu/jnams/vol13/iss1/4