Abstract
Students taking courses in international business or other courses with international modules within them are frequently less than excited to learn about the material, even though its importance to their future success may be growing quickly. To partially address this issue, we have developed a fun, interactive, competitive exercise based on the Fortune Global 500 to introduce international content to students. Students are asked to identify the home countries of twenty international businesses, some of whose products and services students have most likely used frequently. Participants realize more fully that whether they are cognizant of it or not, they engage in international business every day in some form or fashion; large multinational companies are not just U.S. firms; and none of us is as knowledgeable as we could or should be regarding international business. Included in this paper are the latest version of the Fortune Global 500 Home Country Game (and its key), descriptions of its structure and use, and a discussion of extensions and implications for enhanced international business education.
Recommended Citation
Dobbs, Michael E. and Relyea, Clint
(2019)
"Introducing Students to International Business: The Fortune Global 500 Home Country Game,"
Journal of the North American Management Society: Vol. 12:
No.
1, Article 2.
Available at:
https://thekeep.eiu.edu/jnams/vol12/iss1/2