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Abstract

A crisis refers to an unpredictable event that can seriously threaten an organization. Crisis readiness is an integral part of the crisis management process and refers to the level of preparedness an organization possesses in response to a potential catastrophic event. Findings from a survey of 275 managers in the United States revealed that top managers with production/engineering and general management backgrounds reported higher degrees of crisis readiness capabilities than did their counterparts with other backgrounds. Likewise, higher levels of crisis readiness were reported in larger, manufacturing organizations than in smaller, service organizations.

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