This course examines the methods and approaches to planning,pitching, and implementing public relations campaigns. It introduces students to astakeholder approach to developing campaign strategy including preparing a projectproposal, managing a campaign, and evaluating a campaign’s success. The techniquesaddressed in this course are applicable to diverse clients and build on prior knowledge ofpublic relations writing.
Thapaliya, Rashmi, "Principles and Practices of Public Relations Campaigns" (2019). Syllabi. 26.