Document Type
Article
Publication Date
January 2019
Abstract
This course examines the methods and approaches to planning,pitching, and implementing public relations campaigns. It introduces students to astakeholder approach to developing campaign strategy including preparing a projectproposal, managing a campaign, and evaluating a campaign’s success. The techniquesaddressed in this course are applicable to diverse clients and build on prior knowledge ofpublic relations writing.
Recommended Citation
Thapaliya, Rashmi, "Principles and Practices of Public Relations Campaigns" (2019). Syllabi. 26.
https://thekeep.eiu.edu/commstudies_syllabi/26
