Franchising in the Balkans: History, status, and challenges

Authors

Marko Grünhagen, Eastern Illinois University
Nada Mumdžiev, Business and Management Department, Webster Vienna Private University, Vienna, Austria;
Barbara Harča, University of Rijeka
Tamara Milenković-Kerković, University of Niš
Jasmina Dlačić, University of Rijeka

Document Type

Article

Publication Date

January 2020

Recommended Citation

Grünhagen, Marko; Mumdžiev, Nada; Harča, Barbara; Milenković-Kerković, Tamara; and Dlačić, Jasmina, "Franchising in the Balkans: History, status, and challenges" (2020). Faculty Research & Creative Activity. 99.
https://thekeep.eiu.edu/business_fac/99

https://works.bepress.com/marko_grunhagen/58/