Does the Franchisor Provide Value to Franchisees? Past, Current, and Future Value Assessments of Two Franchisee Types

Authors

Marko Grünhagen, Southern Illinois University Edwardsville
Michael Dorsch, Clemson University

Document Type

Article

Publication Date

October 2003

Recommended Citation

Grünhagen, Marko and Dorsch, Michael, "Does the Franchisor Provide Value to Franchisees? Past, Current, and Future Value Assessments of Two Franchisee Types" (2003). Faculty Research & Creative Activity. 53.
https://thekeep.eiu.edu/business_fac/53

https://works.bepress.com/marko_grunhagen/48/