Cultural Convergence in Emerging Markets through Franchising: The Case of McDonald’s in China and India
Document Type
Article
Publication Date
January 2015
Recommended Citation
Jeon, J; Meiseberg, B; Dant, Rp; and Grünhagen, M, "Cultural Convergence in Emerging Markets through Franchising: The Case of McDonald’s in China and India" (2015). Faculty Research & Creative Activity. 48.
https://thekeep.eiu.edu/business_fac/48
https://works.bepress.com/marko_grunhagen/18/
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