Emerging Consumer Perspectives on American Franchise Offerings: Variety Seeking Behavior in China

Authors

Marko Grünhagen, Eastern Illinois University
Rajiv Dant, College of Business Administration
Mingxia Zhu, Beijing Institute of Foreign Trade

Document Type

Article

Publication Date

October 2012

Recommended Citation

Grünhagen, Marko; Dant, Rajiv; and Zhu, Mingxia, "Emerging Consumer Perspectives on American Franchise Offerings: Variety Seeking Behavior in China" (2012). Faculty Research & Creative Activity. 46.
https://thekeep.eiu.edu/business_fac/46

https://works.bepress.com/marko_grunhagen/26/