Cultural Convergence in Emerging Markets: The Case of McDonald's in China and India
Document Type
Article
Publication Date
April 2016
Recommended Citation
Jeon, Hyo; Meiseberg, Brinja; Dant, Rajiv; and Grünhagen, Marko, "Cultural Convergence in Emerging Markets: The Case of McDonald's in China and India" (2016). Faculty Research & Creative Activity. 44.
https://thekeep.eiu.edu/business_fac/44
https://works.bepress.com/marko_grunhagen/19/
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