Cultural Convergence in Emerging Markets through Franchising: The Case of McDonald’s in China and India
Document Type
Article
Publication Date
January 2011
Recommended Citation
Jeon, J; Meiseberg, B; Dant, R; and Grünhagen, M, "Cultural Convergence in Emerging Markets through Franchising: The Case of McDonald’s in China and India" (2011). Faculty Research & Creative Activity. 43.
https://thekeep.eiu.edu/business_fac/43
https://works.bepress.com/marko_grunhagen/33/
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