Virtual Brand Community Experience, Identification, and Electronic Word-of-mouth

Authors

Lin Qiao, Nankai University
Mengmeng Song, Hainan University
Nan Wang, Eastern Illinois University

Document Type

Article

Publication Date

October 2019

Recommended Citation

Qiao, Lin; Song, Mengmeng; and Wang, Nan, "Virtual Brand Community Experience, Identification, and Electronic Word-of-mouth" (2019). Faculty Research & Creative Activity. 109.
https://thekeep.eiu.edu/business_fac/109

https://works.bepress.com/nan-wang/3/