Multibrand, multisystem and multirole franchising: A qualitative exploration and framework development in Brazil

Authors

Marko Grünhagen, Eastern Illinois University
Marko Grünhagen, University of Rijeka
Manuel González-Díaz, University of Oviedo
Dildar Hussain, Rennes School of Business , France
Haroldo da Silva Filho, Rennes School of Business , France

Document Type

Article

Publication Date

August 2020

Recommended Citation

Grünhagen, Marko; Grünhagen, Marko; González-Díaz, Manuel; Hussain, Dildar; and da Silva Filho, Haroldo, "Multibrand, multisystem and multirole franchising: A qualitative exploration and framework development in Brazil" (2020). Faculty Research & Creative Activity. 100.
https://thekeep.eiu.edu/business_fac/100

https://works.bepress.com/marko_grunhagen/55/