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Sustainability reports are communicated in areas visible to stakeholders. One of such areas is corporate social responsibility. Sustainability reports have the function of image enhancement and trust building for organizations, particularly for those in the consumer goods industry. Advancing the research on corporate social responsibility, this study examines how consumer goods organizations communicate their sustainability/impact activities by comparing three large global organizations. The paper is premised on legitimacy and stakeholder theories and reviews the six ESG reports through content analysis. The comparative analysis of a two-year report of these organizations shows differences in patterns and language used in the ESG reports. The study contributes to the literature on sustainability communication and provides practical organizations in the consumer goods industry.
Ladeinde, Nancy, "Graduate, 3rd Place: A comparative analysis of sustainability report communication in the consumer goods industry" (2023). 2023 Awards for Excellence in Student Research and Creative Activity - Documents. 3.
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