Faculty Research & Creative Activity
“The Biggest Scoop in Advertising History”: Personality Marketing, G.B.S., and the Near-Testimonial
Document Type
Article
Publication Date
January 2018
Recommended Citation
Wixson, Christopher, "“The Biggest Scoop in Advertising History”: Personality Marketing, G.B.S., and the Near-Testimonial" (2018). Faculty Research & Creative Activity. 254.
https://thekeep.eiu.edu/eng_fac/254
https://works.bepress.com/christopher-wixson/19/
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