Document Type


Publication Date

January 2019


The purpose of this course is to explore various aspects of political communication in the UnitedStates. Our first topic will be presidential rhetoric and the rhetorical presidency. As we explorethis topic, we will investigate the historical development of presidential communication and themajor genres which help shape and structure that communication. Our second topic will bepolitical campaigns and the evolution of the “long campaign,” particularly its inescapableconnection to mass media. Our third topic will be grassroots and resistance politicalcommunication. Here, our focus will be on the nontraditional approaches taken by ordinarycitizens and citizen groups as they strive to have their voices heard and impact policy.