This class will study symbolic communication intended to influence beliefs, attitudes, values, andbehaviors. The course will focus on the critical assessment of persuasive messages, with additionalattention to the theories and research behind persuasive message construction.
Gronnvoll, Marita, "Persuasion" (2019). Syllabi. 7.
Broadcast and Video Studies Commons, Communication Technology and New Media Commons, Graphic Communications Commons, Mass Communication Commons, Public Relations and Advertising Commons, Social Influence and Political Communication Commons, Social Media Commons