Master of Arts (MA)
Semester of Degree Completion
This study empirically examined the demand characteristic construct and the information processing construct of the rating error paradigm. The findings of this study indicated that the position advocated by the speaker with respect to the attitude valence of the raters significantly influenced the speech evaluation process. This study provides support for the demand characteristic construct and the information processing construct of rating error theory. Implications in terms of pedagogy, theory, and future research are discussed.
Geyerman, Chris B., "The Effects of Dogmatism, Rhetorical Sensitivity, and Attitude Valence on Selected Speech Ratings" (1984). Masters Theses. 2834.