Degree Name

Master of Science (MS)

Semester of Degree Completion

2017

Thesis Director

Dianne Timm

Abstract

Social media has become a tool for college students to engage in social activism. Black undergraduate students is one population that actively utilize social media's impact as illustrated through recent activist movements and demonstrations within university communities. This study sought to explore and analyze the ways that Black undergraduate students utilize social media platforms in general and for activism. The researcher conducted one-on-one interviews with three Black undergraduate students and analyzed their posts on each of their frequently used social media platforms in order to study how their personal narratives were connected to their social media use.

Results showed that participants frequently utilize social media to engage in social activism through information acquisition and dispersal, discourse with peers, or mainstream media critique, but do not frequently participate in large-scale physical acts of activism such as demonstrations or protesting.

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