Master of Arts (MA)
Semester of Degree Completion
This paper, using a political economic approach, explores the communication techniques used during a second-wave of consolidation in the dairy industry in the 1980s. After providing a historical context of the dairy industry and its connections with federal policy, this paper follows the story of a large dairy cooperative: Association Milk Producers, Inc. (AMPI) and how it influenced public policy and consumption through interconnected dairy organizations like the National Milk Producers Federation and by using a political action committee. This paper provides an example of Carey's (1997) treetops propaganda by way of the powerful political action committee C-TAPE and the AMPI women. The government influence in regulating the production and consumption of dairy dispels the myth of the free market.
Percival, Anna L., "Dairy, Democracy, & PR: A Political Economic Analysis of Associated Milk Producers, Inc. 1988-1989" (2016). Masters Theses. 2519.