Graduate Program

Family and Consumer Studies

Degree Name

Master of Science (MS)

Semester of Degree Completion

2013

Thesis Director

Katherine Shaw

Thesis Committee Member

Karla Kennedy-Hagan

Thesis Committee Member

Katherine O'Rourke

Abstract

The purpose of this exploratory study was to examine the consumer behavior relationship between mothers and their adult daughters. Intergenerational influences (IGI), communication patterns, and the length of time adult daughters lived with their mothers are variables explored in this study. The results of this study suggested that, although the adult daughter seems to have a meaningful relationship with her mother, the only significant correlation was between mother-daughter communication patterns and the mother's role in her adult daughter's consumer behavior.

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