Master of Science (MS)
Semester of Degree Completion
The purpose of this exploratory study was to examine the consumer behavior relationship between mothers and their adult daughters. Intergenerational influences (IGI), communication patterns, and the length of time adult daughters lived with their mothers are variables explored in this study. The results of this study suggested that, although the adult daughter seems to have a meaningful relationship with her mother, the only significant correlation was between mother-daughter communication patterns and the mother's role in her adult daughter's consumer behavior.
Marcotte, Helen M., "Consumer behavior relationship between mothers and their adult daughters" (2013). Masters Theses. 1168.