Degree Name
Master of Arts (MA)
Semester of Degree Completion
2015
Thesis Director
Matthew J. Gill
Abstract
This paper reflects upon a communication action plan that was developed for Northern Illinois Alliance. After examination of its current communication, competitor communication, research from Adayana (a research firm), and discussions with NIA's general manager, it was determined that NIA suffers from a lack of cohesive organizational identity and overall branding. Therefore, organizational identity and branding were used as the framework for the communication action plan. The paper outlines data collection, reasoning for the proposed tactics within the communication action plan, and an overall evaluation from NIA's general manager.
Recommended Citation
Gocken, Ashley, "Branding a Cohesive Identity: The Case of Northern Illinois Alliance" (2015). Masters Theses. 2335.
https://thekeep.eiu.edu/theses/2335
